Video content is in demand on social media networks primarily because its ability to connect to Generation Y and Millennials (18 – 33 years). From a business point of view, social media video content can help brands connect with this young and growing audience on an emotional level. Which can in turn help them convert more social media users into buyers.
According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. So there is every chance that your competitors are already leveraging social media video to promote their products, grow their brand, and drive traffic to their business site. So why not you?
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Video content is in demand on social media networks primarily because its ability to connect to Generation Y and Millennials (18 – 33 years). From a business point of view, social media video content can help brands connect with this young and growing audience on an emotional level. Which can in turn help them convert more social media users into buyers.
According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. So there is every chance that your competitors are already leveraging social media video to promote their products, grow their brand, and drive traffic to their business site. So why not you?
Tip #1: Upload Native Video Content
According to a research done by Hubspot, here the most recommended time frames for social media video to get the best results:
- Instagram videos: 26 seconds
- Twitter videos: 45 seconds
- Facebook videos: 1 minute
- YouTube videos: 2 minutes
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Tip #2: Share Short, Value-Oriented Videos
According to a research done by Hubspot, here the most recommended time frames for social media video to get the best results:
- Instagram videos: 26 seconds
- Twitter videos: 45 seconds
- Facebook videos: 1 minute
- YouTube videos: 2 minutes
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Every brand has something to stand for, and so does yours. Go ahead and show people what your brand stands for and who you really are.
Tip #3: Make the First 10 Seconds Count
- Introduce the right kind of characters to create a bond or a connection with the viewer
- Add an angle that helps you grab and keep the attention of the viewer
- Have a resolution to help viewers understand what you want to convey with the story
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Tip #4: Focus on Telling a Story
- Introduce the right kind of characters to create a bond or a connection with the viewer
- Add an angle that helps you grab and keep the attention of the viewer
- Have a resolution to help viewers understand what you want to convey with the story
- Create social media video content that leads people towards giving your contact information
- Have a call to action that clearly explains the benefit of providing their email address or phone number.
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Tip #5: Add a Call to Action
- Create social media video content that leads people towards giving your contact information
- Have a call to action that clearly explains the benefit of providing their email address or phone number.
Tip #6: Leverage Your Current Assets
Pre-Event
Real-Time Broadcast
Post-Event
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Tip #7: Stream Events Via Facebook Live
One of the reasons why videos work so well on Facebook is because you don’t have to leave the site to view them. With the launch of the Facebook Live feature by Facebook, the same can be done with live videos. You can stream live events to your Facebook followers and engage with them.
Pre-Event
Real-Time Broadcast
Post-Event
Still have questions about social media video marketing? Send it to info@beonlinetech.com and one of our social media experts will answer you.
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We’d be happy to help you grow your social media following using video. Just contact us to set up a brief meeting.
Still have questions about social media video marketing? Send it to info@beonlinetech.com and one of our social media experts will answer you.